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Year
2025
Tech & Technique
React, ReactQuery, Node.js, Hapi.js, Nest.js, MySQL, OpenAI, Third party Integration
Description
Transforms purchase intent signals into actionable sales and marketing intelligence for major enterprises, including Fortune 500 companies. Offering a suite of tools for targeted advertising, programmatic ad management, audience resolution, campaign analytics, proprietary tag for deanonymizing site visitors across the company and user level, and Ad server for retargeting with personalized content.
My Role
As the Senior software engineer in a team of 7, I:
- Led the B2B lead generation platform, architecting and deploying multiple specialized repositories.
- Designed and implemented a high-performance ad server for personalized retargeting, optimized to handle high-traffic loads and achieve sub-150-millisecond latency.
- Developed the dynamic campaign impressions quota system.
- Integrate Meta marketing Api's,Linkedin marketing Api's, LiveRamp, HeyReach, SmartLead, Salesforce etc.
- Integrated OpenAI API for generating personalized content, enhancing ad relevance and user engagement.
- Collaborated with an AWS-partnered team to migrate our data pipelines from the third-party data vendor to an in-house solution.
- Supported clients such as AWS, Panasonic, Lenovo, Nokia, Dell, BambooHR, and DemandScience, delivering tailored solutions to meet their unique requirements
- Led the B2B lead generation platform, architecting and deploying multiple specialized repositories.
- Designed and implemented a high-performance ad server for personalized retargeting, optimized to handle high-traffic loads and achieve sub-150-millisecond latency.
- Developed the dynamic campaign impressions quota system.
- Integrate Meta marketing Api's,Linkedin marketing Api's, LiveRamp, HeyReach, SmartLead, Salesforce etc.
- Integrated OpenAI API for generating personalized content, enhancing ad relevance and user engagement.
- Collaborated with an AWS-partnered team to migrate our data pipelines from the third-party data vendor to an in-house solution.
- Supported clients such as AWS, Panasonic, Lenovo, Nokia, Dell, BambooHR, and DemandScience, delivering tailored solutions to meet their unique requirements